Paula's Choice works, and she wants to tell you why: every ingredient in this brand is carefully selected from properly cited research to ensure maximum effectiveness and transparency. Paula's Choice skincare is your skin's best friend: the products in this skin care line are formulated to really work and be safe at the same time, to benefit your skin always and without exception.
Paula's debut in the world of beauty was a real revolution: for over 30 years, Paula's goal has been transparent skincare that informs customers about what they are using, going against the deception and misinformation all too often found in the industry. Since her first best seller 'Blue Eyeshadow Should Be Illegal' she has earned titles such as 'the troublemaker' and 'the cosmetics cop', through her decision to do something unprecedented in the skincare industry: to tell the truth.
Her story began like all of ours: as a consumer. The founder of the famous brand was in fact desperately looking for products that could solve her acne and eczema problems, rather than aggravate them. Unable to find anything that could be satisfactory, she finally decided to solve the issue not only for her own self, but also for all the others like her. Her aim, therefore, was dual: to formulate good skincare products and to inform; to dispel clichés such as the simplistic division of natural and lab-formulated ingredients as 'good' and 'bad' respectively, and instead introduce effective and consistent skincare for real and lasting results.
Paula follows a simple credo: 'don't do unto others what you don't want done to you', which has guided her throughout her life. This is why all potentially harmful substances are excluded from her formulas, in favour of a mix of truly effective ingredients that respect animals and the environment. The Paula's Choice credo is already evident from its flacons: functional, no-frills design, as informative and opaque as possible, so that the efficacy of the products is protected for longer.
Today Paula boasts global best-selling products, and the brand doesn't want to stop there: the research continues.
50 ml is an official Paula's Choice online retailer. Would you like to try our skincare products? We would like to remind you that at 50 ml you can request free samples with every order you place: just enter your preferences when checking out! Don't miss out on our extensive and and our fine . 50 ml offers you the chance to buy samples of the best niche perfumes: try them all and find the one that suits you best!
