Yvra1958 is an artistic perfumery brand for those who love good taste and fine living, just like its founder Yvo Van Regteren Altena. Born in 1958, journalist, traveler and expert connoisseur of essences since his teenage years: this nose has created everything you need after a refreshing shower or a long day on the airplane.
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Yvra Perfumes: The Exceptional Olfactory Heritage of Amsterdam

Yvo, the creator of the brand, realised as early as his sixth birthday that he possessed an extraordinary gift: an exceptional olfactory, which enabled him to perceive fragrances uniquely. As he grew up, he developed an extraordinary ability to recognise and classify aromas. At the age of 18, the prestigious perfume house IFF offered him the opportunity to become a 'nose' and offered him a job in New York City. Despite the tempting opportunity, Yvo chose to follow another passion: music. 

Yvo then decided to cultivate his passion for the cello and enrolled at the Conservatory of Florence. During his years of study, however, an injury to his left hand forced him to revise his plans and leave this great love of his to dedicate himself to the study of law. Despite the change of path, Yvo never gave up his passion for fragrances, continuing to cultivate it even while studying law.


The Dream of Creating a Unique Essence

Yvo's passion for the world of perfumery led him to pursue a career in specialised journalism: through his words, he was able to transport readers into a world of perfumes and olfactory stories. Travelling the length and breadth of the globe, he gathered valuable experiences and encounters, enriching his knowledge of the world of fragrances.

Despite his success in the field of journalism, Yvo had a dream that remained in the drawer: to create his fragrance, capable of telling his vision of the world through aromas. He met famous perfumers who encouraged him to create his fragrance, including Jean-Claude Ellena of Hermiss and François Demachy of Dior and Acqua di Parma, and the flame of his ambition grew ever brighter.


YVRA 1958 - The Work of the Soul

Finally, the long-awaited moment arrived: Yvo decided to get involved and give life to his olfactory essence. Yvra 1958 took shape as a work of art of the soul, in which every note told a story, every chord evoked emotions. Guided by his passion and with the advice of master perfumers, he perfected his masterpiece, a true tribute to the art of perfumery.

Each Yvra masterpiece is more than a fragrance, is an unforgettable olfactory journey. An enthralling and unique olfactory experience that takes anyone who perceives it on a thrilling journey: each of Yvo's creations represents the pinnacle of his olfactory heritage. Perfumes that transcend time, are an incredible combination of art and science, of passion and craftsmanship. These masterpieces will continue to influence and inspire future generations of perfumers, leaving an indelible mark on the history of fragrances.

Yvra is destined to spread its intoxicating fragrance around the world, bringing with it the soul of Amsterdam and the olfactory vision of Yvo. A tribute to a passion that has made the impossible possible, with the unique power to transform essences into emotions.


Yvra Best Seller Perfumes on 50 ml

  • Yvra 1965 Eau de Parfum - L'Essence de Flamboyance: an extremely powerful, seductive and elegant fragrance. The strongest link to Rubirosa is found in the fragrance itself: seductive, sexy and powerful. YVRA 1965 is an intriguing and sensual blend of fascinating ingredients, rich in precious wood extracts, exciting patchouli and exotic pepper varietals.
  • Yvra 1979 Eau de Parfum - L'Essence de Présence: a woody eau de parfum for men and women. YVRA 1979 contains several selected high-quality ingredients. is a truly inviting fragrance!
  • Yvra 1991 Eau de Parfum - L'Essence de L'Explorance: a powerful, aromatic and sparkling fragrance that fits perfectly into the existing YVRA product range. It is more powerful than 1958, more transparent than 1979 and commercially more attractive than the niche fragrances 1965 and 1500.
  • Yvra 1958 Eau de Parfum - L’Essence de L’Essence: a citrusy eau de parfum for men and women. It opens on a lively and extravagant note with the dominant use of energetic Calabrian citrus fruits. Its transparent character is further enhanced by sparkling hints of orange blossom for a mysterious hint. YVRA 1958 concludes with a lingering finish composed of cedar, patchouli and the complex, vigorous tones of tonka bean.
  • Yvra 2020 Hand Sanitiser 200 ml: a hand cleansing gel. The perfect scented antiseptic answer that rids hands and household surfaces of bacteria. Thanks to its over 80 per cent alcohol base, the sophisticatedly scented Essence de Désinfectants is the ideal weapon for disinfecting.


Yvra Perfumes Reviews: Discover Our Customers' Opinions!

  • Yvra 1965 Eau de Parfum: “An explosion of charm and mystery, a harmonious symphony of olfactory notes that captivate the senses and enchant the soul. A perfect harmony of spices, woody notes and enveloping accents. It is a fragrance that evokes charm and sophistication, perfect for the man who wishes to stand out and leave a lasting impression wherever he goes. Its persistence and projection are wonderful, making it an ideal choice for special occasions and those seeking a touch of luxury in their daily routine. Impressive” Edward
  • Yvra 1979 Eau de Parfum: “YVRA's 1979 fragrance is a unique olfactory experience, a true olfactory masterpiece, a balanced blend of citrus freshness, fascinating spices and enveloping woods. It is a fragrance for the modern, self-confident man with a distinctive style. Its performance and durability are noteworthy, guaranteeing a pleasant experience that lasts. Approved, 9.5 out of 10.” Yelena
  • Yvra 1991 Eau de Parfum: “A classic fougère, complex in its simplicity, which is easily appreciated for its candid reference to the origins of these fragrances. The classically styled bottle defines it perfectly, but do not be fooled: it is not ‘old’ it is timeless. A classic.” Jan
  • Yvra 1958 Eau de Parfum: “I love this perfume. It opens as a normal fresh citrus fragrance but then evolves into a pleasant woody and spicy scent of amber and sandalwood. is at the same time fresh and comforting, very seductive. Very elegant, gentlemanly but certainly not boring. A worthwhile purchase.” Giulio”
  • Yvra 2020 Hand Sanitiser 200 ml: “I decided to try the whole Yvra collection, and I didn't miss the sanitiser. Pleasant to the touch and smell, I was pleasantly surprised. It leaves the skin very soft and clean, perfect to keep in your bag” Barbara


50 ml is an official online Yvra dealer. Has Yvra won you over or do you want to try other niche perfumes? Don't miss the large selection of artistic fragrances on our website. We would like to remind you that at 50 ml you can request free samples with every order you place: just enter your preferences at check-out! Or you can try Yvra perfumes in Milan, in our store in Viale Montenero 16. 50 ml offers the chance to buy samples of the best niche perfumes: create your own Discovery Set, try them all and find the one that suits you best! The best niche perfume samples are waiting for you!