Iles Formula

Iles Formula
Iles Formula products were born to create an instant and tailor-made antidote for even the most damaged hair. The combination of unique formulations studied down to the smallest detail guarantees soft, shiny and disciplined hair from the very first use and impeccable results. Iles Formula combines innovation and quality, thanks to an immaculate selection of the highest quality repairing ingredients.
Iles Formula
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The Iles Formula Collection

The simplicity of efficiency: Iles Formula products are characterised by minimalist packaging, for a product whose focus is entirely on the content. Minimalism meets the highest performance with formulas of immediate effectiveness on all hair types. A breath of fresh air in a hyper-saturated market, a family-run company born under the wing of Wendy Iles, Hairdresser of the Hollywood stars. Her international fame and phenomenal reviews testify to the incredible performance of these products. On set, hairdressers are under extreme pressure and have only one chance to succeed. Iles Formula was born out of the need for an innovative high-performance product capable of delivering immediate results on any hair type and ensuring a flawless finish every time.

The formulas were originally developed by Wendy for private use, as a remedy for the damaged hair she often encountered when working with her most demanding clients. The hair stylist spent a decade scouring the world to find blends and complexes of powerful ingredients that could deliver immediate results to her high-profile clientele. They immediately recognised her powerful formulas as such and it is at their insistence that the line is now available to the public. Throughout its 40 years in business, Wendy's philosophy has always been firmly rooted in healthy hair. This passion for healthy hair, coupled with her tireless search for formulas that promote hair recovery, led her to create Iles Formula.

A brand of award-winning, high-performance formulas that instantly transform all hair types from the very first treatment, offering the typical Iles Formula finish: a sumptuous, shiny and nourished look that will make you fall in love with your hair all over again. Sulphate-free, silicone-free, paraben-free, phthalate-free, cruelty-free, vegan.


Iles Formula 3 Step System

The heart of the brand is this 3 step system, available both as single products and in a convenient kit, which totally transforms any hair type.

  • Step 1 - Cleanse, pH 5.5 - 6.0: The Iles Formula shampoo, an extraordinary product suitable for all ages and all hair types, even the most sensitive. It cleanses thoroughly and detangles instantly without drying out or removing colour. With 24 key ingredients, including: active plant extracts from the Amazon Rainforest improve hair volume and body, vitamin B5 and pantothenic acid combat dullness and roughness.
  • Step 2 - Repair, pH 4.0 - 5.0: The Iles Formula conditioner guarantees phenomenal results from the first use on all hair types. Instantly repairs the hair by closing the cuticle, leaving no residue that might harm the hair. Instantly restores and revitalises even the most damaged hair, restoring it to spun silk perfection. With its 36 key ingredients it creates an immediate voluptuous effect, giving hair amazing volume and texture
  • Step 3 - Protect, pH 4.0 - 5.0: Iles Formula serum protects your hair against everything that could damage it, including styling tools, UV rays, colour fading, frizz and humidity. Its lightweight formula does not weigh hair down, and once activated with heat it helps maintain the hairstyle. It contains 36 key ingredients that strengthen, nourish and protect the hair, while helping to repair split ends.


Iles Formula Best Seller Products on 50 ml:

  • Iles Formula Conditioner: the true jewel of the Iles Formula line, the "raison d'être" of the entire collection. The paraben-free formula of Iles Formula Haute Performance Conditioner instantly repairs and revitalises even the most damaged hair.
  • Iles Formula Discovery + Travel kit: shampoo + Conditioner + Finishing Serum: the heart of Iles formula, in convenient travel sachets dosed for long hair, accompanied by the precious Distribution Comb Conditioner. Instantly improves the appearance of all hair types.
  • Iles Formula Curl Revive Spray: a super-powered styling serum that acts effectively on both curly hair (which becomes defined and disciplined) and particularly thick straight hair (which becomes easier to manage). It protects against heat, UV rays, humidity and colour fading, without weighing hair down. 
  • Iles Formula Hair Mask: a sumptuous cocktail of raw ingredients and infused vitamins to provide excellent scalp care and nourished, strengthened locks. Iles Formula Hair Mask is silicone-free, paraben-free and phthalate-free. This high-performance mask was developed to pamper your hair, leaving it soft and shiny.
  • Iles Formula Finishing serum: the ultimate protection, the styling serum that protects against heat, UV rays, humidity and colour fading. Hand-picked and custom-mixed ingredients nourish the hair without ever weighing it down. Strengthens hair, helps repair split ends and prevents colour fading, for shiny, silky hair.


Reviews Iles Formula: Discover our customers' opinions!

  • Iles Formula Shampoo: "I bought the shampoo recently and am very happy with it. The smell is really good and mild, my hair shiny and even the delivery was very fast! I recommend" David
  • Iles Formula Hair + Body Cleanse: "Unlike the multipurpose products I have tried in the past, the quality is absurdly high. For me it is very convenient not to have a thousand bottles, both at home and at the gym, and with Iles Formula I have everything in one. They even give you the (organic) sponge!" Frank
  • Iles Formula 3 Step System Kit: "After getting the travel kit with the Iles Formula sample sets I decided I absolutely wanted the full size. The quality is very high, for me who always dye my hair it's a godsend. I've already bought another one for my mum." Martina
  • Iles Formula Signature Collection Box: "I tried the Iles Formula Travel Kit + Discovery Pack and found it to be great, so I decided to buy this kit, which comes with a comb. What can I say? A pampering for my hair, which after years of mistreatment now looks like that of a famous actress! I'm so happy!" Dalila
  • Iles Formula Spa Pack: "Some time ago I was given the kit with three bottles and now I can't do without it, so I decided to buy the spa edition and the serum. The comb and clutch bag are so handy, and I love the mask. I will definitely buy them again, well done." Laura


50 ml is an official online retailer of Iles Formula. Don't miss our extensive Skin Care & Hair Care product catalogue and the refined selection of artistic fragrances on our website. Has Iles Formula won you over, or would you like to try more of our Hair Care products? We would like to remind you that at 50 ml you can request free samples with every order you place: just enter your preferences at check-out! 50 ml offers you the chance to buy samples of the best niche perfumes: try them all and find the one most suitable for you!