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50ml adventure began with Fabio and Matteo, two Milanese brothers with very different, yet complementary, personalities and interests: on one hand Fabio, with his mathematical mind and a great passion for digital platforms and online sales strategies; on the other, Matteo, with his creative spirit and a visceral interest in art and its promotion.
In 2013, Fabio decided to challenge himself and the niche world, starting his own business with an online sales platform: this choice, far from obvious at the time, meant he had to experiment step by step the best way to offer an impeccable service and how to develop effective sales strategies in an as yet unexplored territory. Matteo's arrival was accompanied by the introduction of artistic perfumery and the expansion of the range of products available on the site. Matteo quickly became passionate about the world of niche fragrances, which, thanks to its richness, history and unparalleled craftsmanship, opened a new insight on the world of art that he was so interested in.
In the early years of their business, Fabio and Matteo worked hard, experiencing the entire sales process first-hand: this is how they managed to develop a great attention to detail and get closer to the needs of the customer who buys online. The e-commerce was created from the outset with the intention of being a safe, human and reliable space, where customers know they can find support and answers to their questions, rediscovering the experience of buying in a regular shop even while buying online.
The arrival of the boutique marks another step in the growth of 50ml: the shop in Viale Monte Nero 16 is felt by the two brothers as a necessity to further improve the online service, discovering even more closely the products and the tastes of their customers. The boutique becomes a training ground for understanding how to bring some elements of the in-store shopping experience to the e-commerce platform as well: the idea behind 50ml, in fact, is that there is no reason to think that the customer who buys online should have different questions and needs from the one who comes to the shop.
Even the boutique experience turns out to be an incredible opportunity for growth and knowledge. Step by step 50ml turns into what it had always wanted to be: a pleasant, innovative and safe space, where humanity and trust find their place alongside the effectiveness and convenience of online shopping.
During this long process of growth, Fabio and Matteo decided to surround themselves with a young team, looking for collaborators from different types of backgrounds (Law, Economics, Humanities) and thus ensuring that the company will always have a fresh insight on the future.
Why should you pick 50ml
You can discover the world of 50ml not only by exploring our website, but also by visiting us in Viale Monte Nero 16, to discover the boutique (find out more here).
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