Pure Altitude is not just a skincare brand, it is an institution in the field of thermal cosmetics. Jocelyne Sibuet has created lines of products that exploit the benefits of the Alpine stable to create unique treatments. A flower chosen for its rare virtues: it is able to withstand extreme cold and can survive and evolve in very difficult environments. And of course, for its cosmetic qualities. In fact, edelweiss is a powerful natural protector against external stress and signs of skin aging.
The values pursued by the French brand are few but clear and the founder Jocelyne Sibuet confesses it directly. "Three key words have guided me in the creation of every formula in the Pure Altitude skin care product range: first of all Rareté, that of natural active ingredients extracted under optimal conditions to preserve all their beneficial effects. Then Technicité, for the treatment of the skin at the forefront of vegetable cosmetic, which involves intensive cellular regeneration. And finally, Plaisir, the one sought by the women I had in mind when I created the range". In short rarity, technique, pleasure: in these three words is contained the whole philosophy of Pure Altitude.
The high quality of the products, which derives directly from the experience in the spa, is combined with continuous innovation. And the formulas are absolutely natural. The plants and ingredients used are unique and come from extreme, pure and uncontaminated environments. The treatments guarantee high efficacy thanks to a careful selection of these ingredients, which respond to specific needs. And thermal pleasure is guaranteed, thanks to soft textures and precious perfumes.
Pure Altitude's ideals are also simple: exploit the benefits of mountain plants by preserving this extraordinary environment. Now all that remains is to discover directly on the skin the unique benefits and secrets of the most strenuous and proud alpine flower!