Since 2013, a journey to discover quality

50ml is the brainchild of Fabio and Matteo, two Milanese brothers with very different, yet complementary, personalities and interests. In 2013, their first e-commerce platform was launched: it was the beginning of a huge passion.

"Our e-commerce was born right from the start with the intention of being a safe, considerate and reliable space for your online shopping. The idea behind 50ml is, in fact, that there is no reason to think that the customer who buys online should have different questions and needs from the one who comes in-store."