Baruti Mono No Aware Eau de Parfum is a unisex fougère perfume. Mono No Aware is a fundamental concept in Japanese culture, expressing the appreciation of things precisely because of the awareness of their transience. The perfumer discovered this term while reading Sally Mann's autobiography, and was immediately struck by it. In the past, he had experienced that particular feeling of joy mixed with melancholy that comes when we realize that everything is temporary. This realization drives us to live each moment intensely, creating a continuous cycle between attachment and letting go. Although loss can bring sadness, is it not said that it is better to have loved and lost than never to have loved at all? Thus was born Mono No Aware Eau de Parfum, a perfume that combines matcha green tea with translucent cherry blossoms, perfectly capturing this unique and fascinating feeling.
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Notes: Cherry Blossom, Matcha Tea, Japanese Cedarwood, Musk
